Question

A set of unique aspects of an organization that causes target consumers to patronize its firm rather than its competitors is called a ____________.

Answer 1

Answer: Competitive advantage

Explanation: Competitive advantage refers to the situation when one firm in an industry gets superior attention and response from customers than its competitors. This can be achieved by many tools like advertising, ,product uniqueness , better customer service or a group of all of these three etc.

Hence, from the above we can conclude that the right answer is competitive advantage.