Answer: Survey
Explanation:
In discipline such as the applied statistics, survey methodology is referred to as the process under which one studies sampling of an individual unit from the population and thus associated techniques or methods of the survey data collection, i.e. questionnaire construction. The survey methodology tends to include the instruments or the procedures which ask one or few more questions which may be answered.
Answer:
the marketing message should focus primarily on the medium of TV advertisements
Explanation:
Based on the information provided it can be said that from this marketing research the marketing could draw the insight that the marketing message should focus primarily on the medium of TV advertisements. This is mainly due to the fact that it was the only disliked campaign so the marketing team should focus on making this medium better and increase the like rate of this medium's message.
Answer:
Computation of the Ratio of Cash to Monthly Cash Expenses:
None of these choices are correct.
Explanation:
The correct formula is Cash and Cash Equivalents/monthly expenses. And monthly cash expenses = Negative cash flows from operations/12.
But, in doing this calculation, first determine the monthly cash expenses, as given above. With the resulting figure, you can then apply to the Ratio of Cash to Monthly Cash Expenses.
The Ratio of Cash to monthly cash expenses helps a company to assess how long it can continue to operate given the heavy expenses burden it is experiencing, if it is a startup company. It also helps a company in distress to determine how long it could continue to operate before generating positive cash flows.
