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Answer:
a) Distinguish between the use of Franchising and Joint Venture as modes of entry into other countries by global businesses.
Franchising consists in the licensing of aspects of production and intellectual property to a another party: the franchise.
A Joint Venture is a business union between two or more parties, in which they split profit as well as costs and responsabilities.
b) What are the respective advantages and disadvantages of both strategies?
Franchising can be a quicker way to expand into foreign markets. The flexibility of the method, and the lower capital requirements are the reason why. This can be seen in the success that American fast-food brands have had using this method to expand in global markets.
A Joint-Venture can be more difficult to use for market expansion, however, it can be more profitable, because the profit will not be split among as many parties as in franchising, and more importantly, the firm maintains a higher control of the operation.
False
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-AlphaBrainlyHelper
Answer:
a. better satisfies customer needs than rival products do.
Explanation:
Product differentiation is the process by which a product is made to be different from what other competitors are offering. This is done to better satisfy a target market. Product differentiation can also occur within a firm to differentiate it from other firm offerings.
For example if a company decides to put a torch light on a pen. This will diffentiate the product from other pens in the market and will give customer more satisfaction by providing the extra service of lighting.
