Every afternoon after class, Ruth buys a cold drink. She automatically either buys a Coca-Cola, a Minute Maid lemonade or a Fayg

Question

2 years ago

8

Every afternoon after class, Ruth buys a cold drink. She automatically either buys a Coca-Cola, a Minute Maid lemonade or a Fayg

o grape pop. She does not consider any other brand or type of soft drink because these three drinks make up her: A. evoked set B. decision criteria C. working model D. subliminal choices E. brand attribution list

Business

1 answer:

Yakvenalex [24] · Answer 1 · 2022-08-16T23:47:29+03:00

Answer:

The answer is A. evoked set

Explanation:

Evoked set is a set of brands that comes to a consumer's mind when he thinks of purchasing a product.The exact size of the evoked set may depend upon the importance of the purchase and how long the consumer wishes to spend on various choices in the evoked set.