<u>Full question: </u>
Products such as insurance, cemetery plots, and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying.
A) specialty goods
B) unsought goods
C) heterogeneous shopping goods
D) homogeneous shopping goods
E) convenience goods
<u>Answer:</u>
Products such as insurance, cemetery plots, and smoke detectors are examples of unsought goods
that are products that the consumer does not know about or does not normally think of buying.
<u>Explanation:</u>
An unsought product is a product of which customers are uninformed or are not that involved in actively seeking the purchase. A high stage of buying, including massive publicity and competitive sales procedures, is frequently required due to customer unawareness of the commodity or no original wish to acquire it.
Another severe interference with an unsought product is that there is frequently no quick actual benefit concerned at marketing, and so, no excuse to obtain the purchase. Unsought product marketing and trading is a very tough task for yielders and retailers.