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dem82 [27]
3 years ago
12

Procter & Gamble, the maker of Crest brand toothpaste, has modified this brand to include whiteners. To encourage consumers

to adopt this brand, P&G gave away free samples along with a high value coupon on the purchase of a tube. The hope was that consumers would try the brand, purchase it at a discount, and finally buy it at full price. This is an example of _____.
Business
1 answer:
boyakko [2]3 years ago
4 0

Answer: shaping

                                         

Explanation: In simple words, shaping refers to the process under which an organisation tries to manipulate the behavior of potential customers by using different marketing tools.

In the given case, Procter and gamble were giving discount to attract the customers. They were planning to charge full price once the customers get used to of their product. So they were using discount to change the behavior of their potential customers hence they were using shaping.

You might be interested in
Unit Elastic is elasticity where a change in the independent variable (usually price) generates a proportional change of the dep
elixir [45]

Answer:

The statement is true.

Explanation:

Unit elastic is described as the demand or supply curve that is perfectly responsive to the changes in the price. In other words, the demand or the quality supplied will change or vary in accordance with the same percentage as the change in price.

The curve which has elasticity of 1 will be called as unit elastic.

5 0
3 years ago
Starbucks – a matter of ethics!
Sergeeva-Olga [200]

Yes , Johnson was known to have openly acknowledge that his decision was based in ethics and morality as he talked about Starbucks policy that is made to help keep the third place environment in line with their mission.

<h3> Did his apology and actions promote awareness of an ethical issue? </h3>

Yes, Johnson’s apology is one that calls for awareness regarding the issue as he did apologized to the two men who were involved in the case and also carried on some changes to prevent such scenarios from ever occurring again.

<h3> Did it create a positive or negative difference in the communities Starbucks serves? </h3>

The new policy did make a positive atmosphere in the community as it created a free society where people can study,  work and also socialize while option to buying coffee or food.

<h3>Did it make a positive or negative difference for Starbucks employees and customers?</h3>

Yes, it also created a positive difference for Starbucks customers and employees as it portrays a friendly, safe, and welcoming environment set up already for consumers and a place where people can take a nap without any having any set backs. Employees were also given "unconscious bias training" that will be beneficial for the company.

<h3>Did his apology and actions promote awareness of an ethical issue? </h3>

In the issue with Starbucks, Johnson made an apology and the actions is one that boast awareness in regards to ethical issue. In the apology made by him, one can say yes, it formed a positive or negative difference in the communities where Starbucks is.

<h3>Does Johnson explicitly accept responsibility for the incident</h3>

Yes, Johnson explicitly took responsibility for the incident and he also apologizing and told the newsmen that the video was "hard to watch" since the treatment of the black men was unfair and should not have occurred in that way.

<h3> Does he identify ways to collaborate with others when necessary?</h3>

He did identify ways to work collaborate with others when necessary as he meant with the two men involved in the case and also organize a training for his employees.

<h3>Does he show he understands what his role is in fixing this problem?</h3>

Yes he does this is because he made every effort to deflate the issue and also prevent it from every occurring again.

<h3>Did Johnson’s apology and follow-up actions uphold Starbucks’ mission and core values? </h3>

Johnson’s apology and follow-up actions is one that uphold Starbucks’ mission and core values as he did investigate what happened and implement the right thing to do in such situation.  

<h3>Did Johnson clarify his values and the company’s values in his apology and with his subsequent actions?</h3>

In course of issuing his apology, Johnson did clarify his values and the values of the company as he made effort for the training of the staff again and going to Philadelphia to speak to the two men who were involved in a dialogue.

<h3>Did he identify gaps between stated and actual values?</h3>

Yes he did he identify gaps between stated and actual values as he talks about what the company stands for and others.

He finds the gaps between stated and actual values and his apology did help Starbucks employees figure out if their personal values align with the company’s as they were said yo be given training again.

<h3>If you were the CEO of Starbucks, what would you do after such an incident?</h3>

If I am the CEO,  I will makes sure to take the right steps immediately as Johnson delayed a little bit and as such people protested. I will keep the people up to date with information regarding how the issue is been handled.

Learn more about Ethical Conduct from

brainly.com/question/13383200

#SPJ1

7 0
2 years ago
Which of the following are the three characteristics that an advertising appeal should have? A. humorous, memorable, and interes
mihalych1998 [28]

Answer: (E) Meaningful, believable, and distinctive

Explanation:

  The advertising appeal is one of the type of communication process in which the the various types of organizations and the companies using this business strategy for promoting their brands and the products in the market.

 The main objective of the advertising appeal is to creating awareness and inform customers or users about the new brands, various types of products and the services in the market.  

 According to the given question, there are mainly three type of characteristics of the advertising appeal that are as follows:

  1. Meaningful
  2. Distinctive
  3. Believable  

 The main aim of the meaningful characteristic is to make the product more interesting to the customers by highlighting its various types of meaningful advantages. Distinctive makes the product unique from all the products available in the market and believable appeal ensure the customer about the accurate delivery of the products.

 Therefore, Option (E) is correct answer.

6 0
3 years ago
Research indicates that male entrepreneurs tend to start their first significant venture in their middle 30s, while women entrep
Dmitry [639]

Answer:

False

Explanation:

According to Pamela Webbers research in the U. S

40% of men started their first entrepreneurial venture before the end of their 35th year, while only 33% of women fell into this category.

4 0
3 years ago
When an administrative assistant reorders office supplies for a business, placing the same order as last month without checking
belka [17]

Answer:

The correct answer is straight rebuy.

Explanation:

The straight buyback is a routine, low participation purchase. A minimum of information is needed and consideration of alternatives is not necessary. This type of purchase is handled by the purchasing department and is usually acquired from a list of approved suppliers. Examples of straight repurchase are repeating purchases of office supplies, and small parts.

4 0
3 years ago
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