To do a thorough environmental scan, a marketer must consider both current and potential Competitors in designing a marketing strategy.
What is a Environmental scan?
- Environmental scanning is the examination of outside sources to find elements that affect a firm. Finding and consulting sources outside of the company is the key objective. Despite the fact that these sources cannot be controlled from the standpoint of the business, it is crucial to take them into account when making decisions.
- SWOT analysis is one well-liked technique for scanning the environment. Strengths, Weaknesses, Opportunities, and Threats are each represented by a letter, and each should be examined. The company's internal factors make up the company's strengths and possibilities, while external variables make up the company's weaknesses and dangers.
- Companies want the environmental scans they invest time and resources in to produce the most thorough results possible.
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The answer to this problem is the first item in the choices which is the "Customer - driven". This will complete gain market share, an investment which focuses not only on the price of the product but on how the buyers and customers feel the satisfaction of the value of the product or services.
Answer:
Be smart and watch out for snakes
Answer:
Explanation:
When ABC company filed its Articles of Incorporation with the State of California and All of their correspondence and contracts list ABC as ABC Inc. They are already tagged as a corporation with limited liability.
Now; when there is a breach of contract and they are being sued by XYZ Inc. From the knowledge that XYZ file the lawsuit case against ABC, the ABC company will then be treated as a partnership acquainted with unlimited liability instead of a corporation with limited liability they are being known for since they already had a notice from the State of California that their Articles of Incorporation have been rejected.