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xeze [42]
3 years ago
8

Which strategy best helps a famous brand company reach consumers

Business
1 answer:
g100num [7]3 years ago
8 0

Answer:

c) advertising nationally

Explanation:

This is a common mass marketing strategy used by famous brands,  and the only way to make sure all cohorts and demographics see your brand message.  Showcasing at trade shows will be effective just for a smaller group of people. Advertising nationally will not only help you attract more consumers, but it will help you build better marketing analytics and segmentation too.

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Answer:

develop a subsidiary (under the U.S. name) that manufactures and sells products in that country.

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Among the given options the least effective otionis to develop a subsidiary in the country with the US company name and manufacture locally, in addition to manufacting locally the company can export to border countries. This will increase popularity of the product and enhance adoption.

Liscencin with a local firm will increase adoption of new product as consumers see the product as one from a local firm.

Finally the company can enter a joint venture in the country to also increase adoption as consumers perceive it is a local company.

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