Question

When using the _____ projective technique, participants are presented cards containing various scents, textures, and sounds, and asked to arrange them by one or more criteria.

Answer 1

Answer:

Sensory sorts.

Explanation:

Projective technique is a great way to engage qualitative-research participants and develop a deeper insight into the research.

Sensory sorts projective technique is able to measure both the consumers view about the brand image concept and the features that the customer hopes to see in the brand image.

Sensory sorts enables one to collect in‐depth data, which would have been difficult to obtain through other types of surveys.

Answer 2

Answer: Sensory sorts

Explanation:

Sensory Sort is claimed to be easy for assessors to do out as what the brains do naturally. The techniques require every sample to be presented and evaluated at one time, hence, memory and sensory fatigue have a major influence, especially if flavour and aroma assessment are required.

The effectiveness of sensory sorting is measured by the recovering of the sensory space gotten by descriptive sensory profiling. In sensory sorts, the participants may be given cards consisting of various textures, sounds and scents and told to arrange using a specified criteria.