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slava [35]
3 years ago
15

There are a number of toothpastes marketed under the Crest brand, including Cavity Protection Crest, Pro-Health Sensitive Shield

Crest, Baking Soda Crest, Tarter Protection Crest, and Crest for Kids. The large variety of toothpastes under the Crest brand is an example of a:a.marketing mix.b.product line.c.product mix.d.product equity.e.product modificatio.
Business
1 answer:
SashulF [63]3 years ago
7 0

Answer:

B. product line

Explanation:

The large variety of toothpastes under the Crest brand is an example of a product line

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True movies is pursuing an integration strategy.

Explanation:

"Integrated marketing is the process of delivering a consistent and relevant content experience to your audience across all channels. [...] The ultimate goal of integrated marketing is a consistent, customer-centred experience that delivers results for your brand."

Reference: NewsCred. “What Is Integrated Marketing?” Insights, 7 Oct. 2019

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3 years ago
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Which term refers to the first level of a product, which depends on the customer value it generates?
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B. Core benefit
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The B2C salesperson's goal in the approach step is to be_____ and ________.
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Friendly knowledgeable

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3 years ago
Dividends at FSL are expected grow at a rate of negative 5.4% per year (the dividends are getting smaller). The stock just paid
Crank

Answer:

$21.37

Explanation:

g = -5.4%

D0 = $3.93

D1 = D0 (1+g)

D1 = 3.93*(1-0.054)

D1 = 3.93*0.946

D1 = 3.71778

Investors require a return (ke) of 12%

P0 = D1/(ke - g)

P0 = 3.71778 / (12% - (-5.4%)

P0 = 3.71778 / (12% + 5.4%)

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P0 = 3.71778 / 0.174

P0 = 21.3665517

P0 = $21.37

So, the expected price of the stock next year is $21.37.

5 0
3 years ago
Catherine had checked the price of an airline ticket in November to fly to Daytona Beach for her spring break. She was surprised
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The correct answer is B. yield management
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