Answer:
True movies is pursuing an integration strategy.
Explanation:
"Integrated marketing is the process of delivering a consistent and relevant content experience to your audience across all channels. [...] The ultimate goal of integrated marketing is a consistent, customer-centred experience that delivers results for your brand."
Reference: NewsCred. “What Is Integrated Marketing?” Insights, 7 Oct. 2019
Answer:
$21.37
Explanation:
g = -5.4%
D0 = $3.93
D1 = D0 (1+g)
D1 = 3.93*(1-0.054)
D1 = 3.93*0.946
D1 = 3.71778
Investors require a return (ke) of 12%
P0 = D1/(ke - g)
P0 = 3.71778 / (12% - (-5.4%)
P0 = 3.71778 / (12% + 5.4%)
P0 = 3.71778 / 17.4%
P0 = 3.71778 / 0.174
P0 = 21.3665517
P0 = $21.37
So, the expected price of the stock next year is $21.37.