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Katena32 [7]
3 years ago
15

Cool Beans is a locally owned coffeeshop that competes with two large coffee chains, PlanetEuro and Frothies. Alicia, the owner,

is considering two different marketing promotions and thinks that CLV analysis will help her decide the best course of action. An average specialty coffee drink sells for $3.52 and has a margin of 74%. One promotion is providing loyalty cards to her regular customers that would give them one free specialty coffee drink after 10 regular purchases. Alicia estimates that this will increase the frequency of their purchases by 16%. Currently, her customers average buying 2 specialty drinks per week.The second promotion is targeted at new customers. She would offer a free specialty drink to incoming college freshmen by providing a coupon with their orientation packages. Because of her location near the college, she expects that 540 students will come to Cool Beans for a free trial. Of those, she anticipates that 18% will become regular customers who will purchase at least one specialty drink each week. The cost of printing and distributing the coupons is $139. What is the dollar margin per specialty drink served?
Business
1 answer:
erma4kov [3.2K]3 years ago
5 0

Answer:

0.9717 per unit sold (approx)

Explanation:

Here, we are assuming 52 weeks in a year.

Contribution margin:

= (Sales revenue - variable cost) ÷ sales revenue

= [(3.52 × 10 + 3.52 × 0.18 × 540 × 52) - (3.52 × 0.26 × 551)] ÷ (3.52 × 10 + 3.52 × 0.18 × 540 × 52)

=  [(35.2 + 17,791) - (504)] ÷ (35.2 + 17,791)

= [17,826.2 - 504] ÷ 17,826.2

= 17,322.2 ÷ 17,826.2

= $0.9717 per unit sold (approx)

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Overzealous pursuit of wealth, pressure to exceed performance standards, and a culture that values profits more than ethical beh
Licemer1 [7]

Answer:

are the primary causes of the majority of unethical business behaviors.

Explanation:

An ethic can be defined as a set of both written and unwritten principles, values or rules of moral conduct that guides (governs) human behaviors. It's a reflection that is typically based on identifying what is good or bad, right or wrong and just or unjust with respect to human behaviors.

Ethical issues are mostly complicated for businesses that operate in the global economy because different cultures have different norms and values.

Generally, some of the fundamental cause of unethical business behaviors across the world are;

I. Overzealous pursuit of wealth

II. Undue pressure on employees or the management to exceed performance standards.

III. A culture that values profits more than ethical behavior.

An ethical climate can be defined as a collection of behaviors that are considered to be acceptable and correct within an organization or business firm. Also, an ethical climate provides the human resources management of an organization with a framework or benchmark on how employee behavioral issues or ethical problems are to be managed or handled within the organization.

Thus, an organization with a strong ethical climate is generally considered to have an effective, conducive, just and optimum working standards for its employees and as such would significantly increase employee trust and commitment.

3 0
3 years ago
If the monthly sales volume required to break even is $190,000 and monthly fixed costs are $55,900, the contribution margin rati
Vladimir79 [104]

Answer:

a. 29%

Explanation:

Given that

Contribution margin = $55,900

Sales = $190,000

The computation of contribution margin ratio is shown below:-

Contribution margin ratio = Contribution margin ÷ Sales

= $55,900 ÷ $190,000

= 29%    

Therefore for computing the contribution margin ratio we simply divide sales by contribution margin ratio.

6 0
3 years ago
Inventory records for Dunbar Incorporated revealed the following: Date Transaction Number of Units Unit Cost Apr. 1 Beginning in
Effectus [21]

Answer:

The correct answer is B.

Explanation:

Giving the following information:

Apr. 1: Beginning inventory of 490 units for $2.16

Apr. 20: Purchase 420 units for $2.63

Dunbar sold 570 units of inventory during the month.

Under LIFO (last-in, first-out) method, the ending inventory is integrated by the first units incorporated into inventory.

First, we need to calculate the number of units in inventory:

Ending inventory in units= total units for sale - units sold

Ending inventory in units= (490 + 420) - 570= 340 units

Ending inventory ($)= 340*2.16= $734.4

7 0
3 years ago
More businesses and organizations, such as Amazon, Uber, MTA, an airline industry, professional sport organizations such as MLB
irina1246 [14]

Answer: d. Dynamic pricing strategy

Explanation:

The companies mentioned above are increasingly turning towards Dynamic pricing in order to maximize sales and therefore increase profitability.

Dynamic pricing refers to a strategy where goods are priced at the optimal price based on the conditions at the time. In other words, it involves trying to sell at a price that is cheapest for the customer based on factors such as consumer willingness to pay, competition and others.

Prices can therefore change multiple times in as little a period as a day just to ensure that customers buy the goods being offered.

8 0
3 years ago
You are given the following information for Lightning Power Co. Assume the company’s tax rate is 24 percent. Debt: 19,000 6.8 pe
diamong [38]

Answer:

Company's WACC is 9.6%

Explanation:

WACC is the average cost of capital of the firm based on the weightage of the debt and weightage of the equity multiplied to their respective costs.

Formula for WACC

Weighted Average Cost of Capital = (Cost of Equity x Weightage of equity) + (Cost of preferred Stock x Weightage of preferred Stock ) + (Cost of Debt (1 -t) x Weightage of Debt)

Market Values

Equity = 520,000 x $70 = $36,400,000

Preferred = 23,000 x $91 = $2,093,000

Debt  = $1,110 x 19,000 = $21,090,000

Total Value = $36,400,000 + $2,093,000 + $21,090,000 = $59,583,000

Cost of Equity :

We can calculate cost of equity using CAPM

Capital asset pricing model measure the expected return on an asset or investment. it is used to make decision for addition of specific investment in a well diversified portfolio.

Formula for CAPM

Cost of Equity = Risk free rate + beta ( market return - risk free rate )

Cost of Equity = Rf + β ( Rm - Rf )

Cost of Equity = 5.5% + 1.21 ( 6% )

Cost of Equity = 12.76%

Cost of Preferred stock = 4.6%

We need to calculate the yield to maturity

Yield to maturity = [ C + ( F - P ) / n ] / [ (F + P ) / 2 ]

Placing value in the formula

Yield to maturity = [ 34 + ( $1,000 - $1,110 ) / 48 ] / [ ( $1,000 + $1,110 ) / 2 ]

Yield to maturity = 3% semiannually = 6% annually

Placing values in the formula

Weighted Average Cost of Capital = (12.76% x $36,400,000 / $59,583,000 ) + ( 4.6% x $2,093,000 / $59,583,000 ) + (6% (1 - 0.24 ) x $21,090,000 / $59,583,000 )

Weighted Average Cost of Capital = 7.80% + 0.16% + 1.61% = 9.57%

7 0
3 years ago
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