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Katena32 [7]
3 years ago
15

Cool Beans is a locally owned coffeeshop that competes with two large coffee chains, PlanetEuro and Frothies. Alicia, the owner,

is considering two different marketing promotions and thinks that CLV analysis will help her decide the best course of action. An average specialty coffee drink sells for $3.52 and has a margin of 74%. One promotion is providing loyalty cards to her regular customers that would give them one free specialty coffee drink after 10 regular purchases. Alicia estimates that this will increase the frequency of their purchases by 16%. Currently, her customers average buying 2 specialty drinks per week.The second promotion is targeted at new customers. She would offer a free specialty drink to incoming college freshmen by providing a coupon with their orientation packages. Because of her location near the college, she expects that 540 students will come to Cool Beans for a free trial. Of those, she anticipates that 18% will become regular customers who will purchase at least one specialty drink each week. The cost of printing and distributing the coupons is $139. What is the dollar margin per specialty drink served?
Business
1 answer:
erma4kov [3.2K]3 years ago
5 0

Answer:

0.9717 per unit sold (approx)

Explanation:

Here, we are assuming 52 weeks in a year.

Contribution margin:

= (Sales revenue - variable cost) ÷ sales revenue

= [(3.52 × 10 + 3.52 × 0.18 × 540 × 52) - (3.52 × 0.26 × 551)] ÷ (3.52 × 10 + 3.52 × 0.18 × 540 × 52)

=  [(35.2 + 17,791) - (504)] ÷ (35.2 + 17,791)

= [17,826.2 - 504] ÷ 17,826.2

= 17,322.2 ÷ 17,826.2

= $0.9717 per unit sold (approx)

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If government spending occurs, there will be a(n) _______ of private-sector investors, described as a(n) _______ of that spendin
MrRa [10]

If government spending occurs, there will be a(n)crowding out of private-sector investors, described as a(n) opportunity cost of that spending.

<h3>What is government spending?</h3>

This is the term that is used to refer to all forms of expenditures that the government of a place may embark on.

Spending is an expansionary policy that helps to stimulate the government of a place.

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3 0
1 year ago
A fashion academy in Chicago promoted its products by collaborating with various film companies and allowing them to use its clo
nasty-shy [4]

Answer:

Product placement

Explanation:

From the question we are informed about fashion academy in Chicago which promoted its products by collaborating with various film companies and allowing them to use its clothing and jewelry in the films. The academy also associated with television shows in which fashion is one of the attracting elements for the viewers. In this case, the best describes the action of the fashion academy is Product placement.

Product placement can be regarded as form of advertising whereby branded goods/services are been featured in a production with a large targets audience. Often, this product placement is been regarded as "embedded marketing". The product placements could be typically found in television shows as well as movies. companies may give payment in terms of cash or goods to production company in exchange for product placement rights.

6 0
2 years ago
Pottery Crane Inc. has been manufacturing its own finials for its curtain rods. The company is currently operating at 100% of ca
harkovskaia [24]

Answer: See explanation

Explanation:

a. Direct material = 4 × 33300 = Make $133200 ; Net income increase

Direct labor = 5 × 33300 = Make $166500 ; Net income increase

Variable costing= 0.61 × $166500 = Make $101565 ; Net income increase

Fixed manufacturing = Make 43100 ; Buy 43100 ;

Purchase price = 13.16 × 33300 = Buy $438228 ; Net income decrease

Total annual cost:

Make: $444365

Buy: $481328

Net income decrease = $36963

b. No, Pottery Ranch should not buy the finials. There's an incremental cost of $36963.

c. Incremental revenue = $50,367

Incremental cost = $36963

Incremental revenue = $50367 - $36963 = $13404

In this case, it should be bought.

5 0
3 years ago
Suppose that Verizon Wireless has hired you as a consultant to determine what price it should set for calling services. Suppose
goldfiish [28.3K]

Answer:

The two optimal two part price that would be suggested to Verizon is Unit per Fee = $1 and Lump Sum fee or fixed fee = $99

Explanation:

Solution

For us fully maximize profit under two part price It should gives  that amount of wireless service at which P = MC and and also charge Lump sum fee or fixed fee equals to the consumers surplus that consumer will have.

Now,

marginal cost= MC  = 1 and P = 100 - 25Q.

Thus,

P = MC => 100 - 25Q = 1 => Q = 2

Then,

The Consumer surplus is the above area Price of  line which is (iP = 1) and below is the curve of demand

Now,

P = 100, When Q = 0 The Consumer surplus = (1/2)*base*height

= (1/2)*(100 - 1)*2 = 99

Therefore, Fixed fee or The Lump Sum fee = 99

However, the  Optimal two part pricing is denoted by:

The Unit per Fee = $1 and Lump Sum fee or fixed fee = $99

4 0
3 years ago
Complete the following table by selecting the term that matches each definition.
NeTakaya

Answer:

See as below

Explanation:

1. A graphical object showing the relationship between the price of a good and the amount that sellers are willing and able to supply at various prices.

Supply curve: <em>The supply curve is upward sloping. It originates from the bottom left corners and rises as prices increase.</em>

<em> </em>

2. The claim that other things being equal, the quantity supplied of good increases when the price of that good rises.

Law of supply:<em> The law of supply asserts that there is a positive or direct relationship between price and quantity supplied. Firms are willing to supply more at higher prices to make more profits.</em>

3. The amount of a good that sellers are willing and able to supply at a given price.

Quantity supplied:<em> </em><em>Quantity supplied denotes a numerical value that firms are willing to sell at the given price. A high selling is a motivation for producers to supply more. </em>

4. A table showing the relationship between the price of a good and the amount of it that sellers are willing and able to supply at various prices. supply schedule

Supply schedule: <em>A supply schedule shows the quantities that producers are willing to sell at different prices in a period. It illustrates how the price affects the quantities supplies are willing to sell.</em>

7 0
3 years ago
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