Answer:
Audience; to maximize the reach and success of the campaign Strategy;
Explanation:
The element of planning is being identified by this process is Audience
The reason why audience is important in the process is because it has the purposeful intention of maximizing the reach and success of the campaign Strategy.
The cosmetic company is planning to launch a range of low cost cosmetics and this will appeal to college students because of their low income level. The success of the campaign therefore depends on the number of college students they are able to reach.
Answer:
Contribution margin ratio = Contribution margin / Sales
Product C90B CMR = ($23,490 - $7,047) / $23,490 = $16,443 / $23,490 = 0.7 = 70%
Product Y45E CMR = ($34,800 - $13,920) / $34,800 = $20,880 / $34,800 = 0.6 = 60%
The rule, <em>the Higher the contribution margin ratio, the lower the Break-Even point. </em>So, if sales mix shifts to product C90B, overall Break-even point <u>Decreases</u>.
<u>Collaborative planning, forecasting, and replenishment (CPFR)</u> e-business model is used by Walmart & Pepsi companies through their supply chain management process.
Supply chain management is the practice of integrating supply and demand management across all of the many participants and channels in the supply chain so that they cooperate as effectively and efficiently as possible. Three main advantages of effective supply chain management for a business.
For any firm, supply chain management is essential because doing it properly can have a number of positive effects; on the other hand, doing it poorly can lead to highly costly delays, quality problems, or reputational damage. If vendors or processes are not compliant, inadequate supply chain management may occasionally result in legal problems as well.
To know more about supply chain management
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Answer:
General Journal
Accounts Titles and Explanation Debit Credit
Office supplies $295
Advertising expense $120
Transportation expense $75
<em>Cash short and over $11 </em>
Cash ($800 - $299) $501
(Being replenishment of fund recorded)
