Answer:
<u>Pre-approach </u>
Explanation:
In case of personal selling, the seller and prospective buyer come face to face, wherein the former tries to highlight and convey product attributes to the prospect with an objective of effecting a sale.
Under 7 step personal selling approach, pre approach refers to conducting customer research and planning goals for the presentation, which is to be be given to the prospect.
Under this approach, the salesperson fixes up a face to face meeting with the prospect in order to ascertain prospect's needs and wants. Post ascertainment of such needs, the salesperson carries out a presentation, informing the prospect about product attributes which would meet such needs.
In the given case, Melissa is preparing for her first client meeting, trying hard to learn about prospect and his organization i.e customer research. Thus, this is the pre-approach step of the personal selling process.
Answer: Jasper's net purchase price unit is $357.
Since Jasper orders in large quantities, Japser is eligible for the trader's discount at 30%.
So, the price per unit will be:

Shipping costs are charged by the shipper and Jasper doesn't get any discounts from the shipper. So, we add shipping costs per unit to the discounted price per unit to arrive at the purchase price per unit.


Answer:
company's acid-test ratio is 1.63. Option e
Explanation:
Acid test ratio is similar to current ratio. However, current assets difficult to liquidate such as inventory are usually not included in the total current asset computation
Given,
Cash = $ 42,250
Short-term investments = 60,000
Accounts receivable, net = 79,500
Merchandise inventory = 115,000
Prepaid expenses = 9,700
Accounts payable = 111,400
Acid test = (42250 + 60000 + 79500 + 9700)/111400
= 181750/111400
= 1.63
Option e.
Answer:
$300 debit balance
Explanation:
In business debit entries mean that the money is being added to the account, while credit entries means that the money is owed and is therefore being deducted from the account. Therefore, in this scenario the cash account has a $300 debit balance. This is because the credit entries are being subtracted from the debit entries (assuming that the account had a $0 initial balance). If we do the math we are left with $300 of debit.
$900 - $600 = $300