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o-na [289]
3 years ago
10

NOVA Chemicals is a plastics and chemical company whose products are used in a wide variety of applications, including food and

electronics packaging. It focuses its marketing efforts primarily on companies in the food and electronics industries.
NOVA’s specific marketing efforts to its customers are known as:

a) targeting.
b) segmentation.
c) mass marketing.
Business
1 answer:
telo118 [61]3 years ago
3 0

Answer:

a) targeting.

Explanation:

Targeting -

It refers to the marketing strategy , where some selected or specific type of people are targeted to market the goods and service produced , is referred to as targeting .

In the process of targeting , the people are distributed according to some specific characteristics .

Hence , from the given scenario of the question,

The correct option is a) targeting .

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c. loses some, but not all, of its customers as your answer loses some, but not all, of its customers

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In a monopolistically competitive product is a product that has competition in the market, but that are not quite the same product, meaning they can´t be exactly replaced by a cheaper or different brand, when a company like that rises its prices, it eventually ends up loosing some clients, but not all, because of the loyal clients and those that can´t or won´t change brands, a good example of a monopolistically competitive firm, would be Apple, which has a loyal base of costumers that eventhough prices of apple products have been rising are still loyal, they are loosing some customers to other brands but not all of them.

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ArbitrLikvidat [17]

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4 0
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One thing that a college might look at when considering accepting a new student is:
scoray [572]
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D
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