Question

NOVA Chemicals is a plastics and chemical company whose products are used in a wide variety of applications, including food and electronics packaging. It focuses its marketing efforts primarily on companies in the food and electronics industries.
NOVA’s specific marketing efforts to its customers are known as:

a) targeting.
b) segmentation.
c) mass marketing.

Answer 1

Answer:

a) targeting.

Explanation:

Targeting -

It refers to the marketing strategy , where some selected or specific type of people are targeted to market the goods and service produced , is referred to as targeting .

In the process of targeting , the people are distributed according to some specific characteristics .

Hence , from the given scenario of the question,

The correct option is a) targeting .