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juin [17]
3 years ago
15

Christine has obtalned a job pltching a product at a local state fair. Her job is to demonstrate cookware, highlighting Its feat

ures and demonstrating its use as she prepares food for visitors who can watch her cook and ty samples. Chiristine wil be selling the cookware based on which of the following CVPs? a. hard-sell approach b. polnts of difference approach c. all-benefits approach d. customer engagement approach
Business
1 answer:
TEA [102]3 years ago
4 0

Answer:

C

Explanation:

In marketing , it is believed that the values a product offers go a long way to influence the customer's decision about the product.

One aspect of customers value proposition (CVP) that Christine based her selling approach on is all benefits approach

All benefits approach is an aspect of CVP where the seller attempts to reveal every benefit attached to the product being sold . This explains why Christine had to go as far as cooking to prove the benefits of the cookware to customers.

Moreover , this particular approach needs less or little information about the customers and even competitors.

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To use _______ most effectively, a seller must have the flexibility to change prices often, rapidly, and aggressively in respons
Anuta_ua [19.1K]

Answer:

1. Marketing strategies

2. Marketing Strategies

Explanation:

Marketing strategies are simply a set of procedures or actions a company and/or a seller intends to undertake to sell a product or service to the end user, with a view to earning a profit. Marketing strategies understand that there are many goods chasing fewer buyers. Hence, the competition is often stiff. In a bid to gain a competitive advantage and an edge, a good marketing strategies is very critical to a business concern.

There are basically 4 elements of marketing:

- Price

- Promotion

- Product, and

- Place

Price is simply the amount the end user intends to pay for a product. It is an acknowledged fact through the study of consumer behavior that consumer will buy more of a go when the price is low, compared to when high. This is bearing that they both have same quality content. Thus, pricing is a critical element of marketing as its proper application is incidental to a firm gaining its competitive advantage. Hence, a seller must have the propensity to change price often, rapidly and aggressively in response to competitors' price changes.

Additionally, Proper pricing should not be viewed in isolation. Other elements of marketing are also critical to understanding appropriate marketing strategies. Making products stand out through requisite promotion strategies - advertisements, publicity, fairs and all, make pricing more competitive.

Also, a product with good and high quality easily wins the heart of a consumer than otherwise. Thus, to be competitive, a seller must come up with a product of good quality and rating. And when a consumer sees that there's value for money, he's inclined to paying more.

Strategically placing your product where it'll easily contact the prospective buyer goes a long way in being competitive and taking the advantage of the pricing decision.

7 0
4 years ago
Read 2 more answers
The marketing manager would like to introduce sales commissions as an incentive for the sales staff. The marketing manager has p
77julia77 [94]

Answer:

<u>The overall effect on the company's monthly net operating income of this change is $40,960</u>

Explanation:

New contribution margin ($154 - $11)=143

New unit monthly sales (9,800 + 320)=10,120

New total contribution margin (10,120 units * 143 per unit)= 1,447,160

Present total contribution margin (9,800 units * 154 per unit)=1,509,200

Changes in total contribution margin=(62,040)

Plus Savings in sales person's salaries= 103,000

Change in net operating income          $40,960

7 0
3 years ago
Which corporate officer, when he or she is guilty of serious misconduct, can subject the firm to the heavy losses in financial w
Norma-Jean [14]

Answer: The correct answer is "CFO".

Explanation: A CFO (Chief Financial Officer) is responsible for the economic and financial planning of the company. It is who decides the investment, financing and risk in order to increase the value of the company for its owners (whether shareholders or partners). It provides financial, accounting knowledge and in general an analytical look at the business. In many cases he is also the strategic affairs advisor for the CEO.

Therefore, if he is guilty of serious misconduct, he may subject the company to large losses in financial wealth.

7 0
3 years ago
Companies HD and LD have the same total assets, sales, operating costs, and tax rates, and they pay the same interest rate on th
aliina [53]

Answer:

B) Company HD has more net income.

Explanation:

The total debt to capital ratio is calculated by dividing total liabilities by the sum of total shareholders' equity + total debt:

  • debt to capital ratio = total debt / (total debt + total equity)

Since company HD uses more debt to finance its operations, its net income will be lower since it has to pay more interests, but its ROE will be higher since equity is much lower also. Companies that use a lot of financial leverage are more risky but at the same time can generate higher returns to their owners.

7 0
3 years ago
Which of the following is considered a source of general revenue in the Government-wide Statement of Activities?
TiliK225 [7]

Answer:

C) Sales Tax

Explanation:

The Government-wide Statement of Activities shows the revenues and expenses of the government and the general revenues indicate all the taxes, aid received from other governments and earnings from investments. According to that, the answer is that the option that is considered a source of general revenue in the Government-wide Statement of Activities is sales tax.

3 0
3 years ago
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