Question

Christine has obtalned a job pltching a product at a local state fair. Her job is to demonstrate cookware, highlighting Its features and demonstrating its use as she prepares food for visitors who can watch her cook and ty samples. Chiristine wil be selling the cookware based on which of the following CVPs? a. hard-sell approach b. polnts of difference approach c. all-benefits approach d. customer engagement approach

Answer 1

Answer:

C

Explanation:

In marketing , it is believed that the values a product offers go a long way to influence the customer's decision about the product.

One aspect of customers value proposition (CVP) that Christine based her selling approach on is all benefits approach

All benefits approach is an aspect of CVP where the seller attempts to reveal every benefit attached to the product being sold . This explains why Christine had to go as far as cooking to prove the benefits of the cookware to customers.

Moreover , this particular approach needs less or little information about the customers and even competitors.