The given statement is True.
Consumers look towards aspirational and opinion leader reference groups to secure references regarding what they should consume and how they should behave.
Explanation:
When people want to belong to a group, or either model their behaviors even if they don't belong to that group, then such groups are called aspirational groups.
When some individual has high level of influence over the purchasing behavior of others, the person is called the opinion leader.
So aspirational reference groups and opinion leaders have no doubt a pretty much influence on the behaviors and consumption patterns of the people, because people want to directly or indirectly want to to get their selves associated with them.
Learn more about Opinion Leaders at:
brainly.com/question/11488346
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