Answer: Market orientation
Explanation: Market Orientation is a business approach that place the needs and desires of consumers first.
It is a business approach that prioritizes identifying the needs and desires of consumers and creating products that satisfy them.
Its perspectives include the decision-making perspective, market intelligence perspective, culturally based behavioural perspective, strategic perspective and customer orientation perspective.
From the question "In the context of evolution of the marketing concept, top executives, marketing managers, non-marketing managers, and customers all become mutually dependent and cooperate in developing and carrying out a market orientation".
