Question

In the context of evolution of the marketing concept, top executives, marketing managers, nonmarketing managers, and customers all become mutually dependent and cooperate in developing and carrying out a ________ orientation.

Answer 1

Answer: Market orientation

Explanation: Market Orientation is a business approach that place the needs and desires of consumers first.

It is a business approach that prioritizes identifying the needs and desires of consumers and creating products that satisfy them.

Its perspectives include the decision-making perspective, market intelligence perspective, culturally based behavioural perspective, strategic perspective and customer orientation perspective.

From the question "In the context of evolution of the marketing concept, top executives, marketing managers, non-marketing managers, and customers all become mutually dependent and cooperate in developing and carrying out a market orientation".

Answer 2

Answer:Market Orientation

Explanation:

Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products that satisfy them.