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Nataliya [291]
3 years ago
7

Walmart’s customers have come to expect to find unilever products in stores, and unilever depends on Walmart to purchase a good

portion of its output to sell to its own customers. This scenario represents the first phase of a__________.A. Vertical marketing systemB. Quick response systemC. Horizontal marketing systemD. Virtual marketing system
Social Studies
1 answer:
weqwewe [10]3 years ago
6 0

<u>Answer:</u>

This scenario represents the first phase of a <u>Horizontal marketing system</u>.

Option: (C)

<u>Explanation:</u>

  • A horizontal marketing system is the marketing system where two or more companies of different nature collaborate in order to generate more profit for the engaged companies.
  • This type of marketing system has prospect of expanding its market size in a wider demographic range.
  • In horizontal marketing system, the opportunities for partnership of the companies is more.
  • Also, there is less competition between the companies adapting horizontal marketing.
  • An example of horizontal marketing is the collaboration of Coca-Cola and KFC.
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