Question

KST Mart has large amounts of customer data. To understand customer purchase behavior, the company uses a process that automatically discovers correlations in the collected data. Through this process, the company learns that people who buy bread, typically also buy a packet of butter. As a result, the manager of the supermarket places butter near the shelf that stocks bread. In this scenario, KST Mart has most likely used _____ to process information.
A) data integration
B) data mining
C) bar coding
D) radio frequency tagging

Answer 1

Answer:

B) data mining

Explanation:

Data Mining refers to the process of discovering patterns in large data sets using techniques like machine learning, statistics or database systems. The company uses this process to turn raw data into useful information for marketing , sales or cost management.