Question

After the planning and implementation phases of strategic marketing process is a phase known as

Answer 1

The process that follows after the planning and implementation phase is evaluation or control phase in strategic marketing process.

Explanation:

Every plan once after it is implemented, needs a final inspection. This phase does just that.

• Once you are done with all your planning and implementation, your marketing team, especially the Manager needs to evaluate your plans and goals.
• This process is also widely known as the checking phase. The Manager of the team looks out for the lags and fluctuations in your plans.
• There are a few ways by which you can evaluate the efficacy of your goals, you can either move strategically or tactically. You could also have small breakthroughs on your way which helps with the motivation.