Question

If a video game manufacturer required its resellers to stock a line of games based on the financially-disappointing movie War of the Worlds in order to carry games based on the popular TV show Survivor, it would be an example of_______

Answer 1

Answer:

bundling a slow mover with a fast moving product.

Explanation:

One of the most effective ways in which a manufacturer or a retail store can get rid of slow movers (products with low sales level) is by bundling them with some fast moving product (products with high sales level). Usually slow movers are added as a promotion with a steep discount, but it is better to recoup some money than nothing.

When manufacturers bundle slow movers with a fast moving product they do this because the retailers need the fast moving product (high demand) or their sales will decrease. Video game retailers really want the games about the Survivor show and they will probably be willing to buy a small amount of no good War of the Worlds game in order to get them. They might also use the same sales strategy and bundle the War of the Worlds game with some other slow mover game and make a 2 for 1 sale.