Question

Zeal is a popular automobile brand, and its positioning statement reads as follows: "For upscale American families who require large vehicles, Zeal is the automobile of choice." Which of the following mandatory elements is missing from the positioning statement? A) point of difference B) target audienceC) brand nameD) product categoryE) need

Answer 1

Answer:

is d

Explanation:

Answer 2

I’d disagree with the other answer and argue A. Does it mention a target audience? Yes, American families who require large vehicles. How about the brand name? Yep, Zeal is mentioned. Product category? “Automobile” Need? “require large vehicles” But where’s the differentiation between other automobile brands? This is why A is the correct answer.