Answer:
b. Moral hazard
Explanation:
Joe has Moral hazard problem because he feels that he is protected in some way from risk, thereby acting differently than when he didn't have the insurance protection.
Answer:
E) Social commerce site
Explanation:
As the name implies, a social commerce site like Groupon.com is a business that combines aspects of social media with commerce. The social media aspect is meant to be collaborative in the sense that people interact with each other in order to increase the sales of the business.
In this scenario, people collaborate with each other by reaching a certain treshold that allows them to get a benefit, the discount. The treshold is the minimum number of people that have to purchase the product for the discount to become effective.
This strategy benefits both Groupon.com with more sales revenue, and benefits customers because they get a discount, and take part in a social activity.
Answer:
concentration targeting strategy
Explanation:
Based on the information provided within the question it can be said that Tennot Inc. most likely uses a concentration targeting strategy. This is a type of strategy in which the company focuses a single specific market segment to put all their efforts into. Which in this scenario Tennot is focusing on the old car market segment and targeting low income customers with these cars.
Energizer emphasizes the importance of a relationship marketing. Why? Relationship marketing builds brand loyalty, interaction and long-term engagement from consumers. Energizer used this method from the beginning wanting to connect with their audience and build one-on-one relationships. The Energizer Bunny came about to promote their brand and customers connected and now recognize the Bunny as part of Energizer.
