Question

Tennot Inc. sells used cars. It focuses solely on low-income customers who prefer to buy an old car rather than a new one. Therefore, it develops one marketing mix that targets the low-income group. In this scenario, Tennot Inc. most likely uses a(n)_____.

Answer 1

Answer:

concentration targeting strategy

Explanation:

Based on the information provided within the question it can be said that Tennot Inc. most likely uses a concentration targeting strategy. This is a type of strategy in which the company focuses a single specific market segment to put all their efforts into. Which in this scenario Tennot is focusing on the old car market segment and targeting low income customers with these cars.