Question

The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time. The consumer population is divided into five categories of product adopters based on when they adopt (i.e., first buy) a new product. Each product adopter category has a unique profile. Consumers who are skeptical and with below average social status are called __________ product adopters./405315773/module-9-flash-cards/

Answer 1

Answer:

Consumers who are skeptical and with below average social status are called late majority product adopters.

Explanation:

The late majority adopters is that category that consists of consumers who are late at adapting to new technology or new products. They are completely opposite to the early adopters who are the first ones to adopt anything new in the market. It is hard for the late majority adopters to come around the new concepts and products.