Complete Question:
Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?
Group of answer choices.
A. Channel
B. Media Mix
C. Attribution
D. Placements
Answer:
A. Channel.
Explanation:
In this scenario, Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. The optimization type Felix should use if he wants to use bidding or targeting to acquire more customers is channel.
A Google Search Ad campaign involves changing the way or manner in which Ads are delivered to potential viewers (visitors) within a specific channel so as to boost a business. Basically, there are three (3) main types of channel optimization used in the Google Search Ad campaign and these are;
1. Bidding: it is used to get more customers by adjusting bids with respect to a comprehensive set of auction-time signals which targets your adverts.
2. Creative: it involves customizing assets to give or display the right and necessary information to the right customer at the right time.
3. Targeting: it involves the process of reaching the individuals or customers who are very much interested in your business through the dynamic and broad audience targeting.
