An understanding of cultural color and symbolism is essential to anyone doing business with other countries and other societies.
These associations with color have been a part of many societies for centuries and you must be aware of both the positive and the negative implications of using particular colors when marketing to these societies.
With the advent of the World Wide Web, there is a narrowing of the differences in meanings of colors between different cultures and countries.
However, if you are marketing to a particular ethnic group it is wise to take into account their color associations to maximise your impact.
By mixing appropriate amounts of different colours however you can often neutralize inherent negative cultural connotations.
