Question

Frito Lay is owned by Pepsi and has a variety of billion dollar brands such as Doritos, Cheetos, Lays, and Ruffles. These famous snack brands are available in a wide variety of sizes at almost every store location and vending center - from gas stations, to dollar stores, grocery stores, drug stores and super centers. Which level of distribution intensity does Frito Lay utilize

Answer 1

Here are the options:

A) Intensive

B) Exclusive

C) Selective

D) Cooperative

Answer:

A) Intensive

Explanation:

Remember, we are told that Frito Lay makes available their snack brands in grocery stores and gas stations, even in drug stores. This mixed combination shows an Intensive distribution strategy.

The primary goal of using this level of distribution is because, Frito Lay wants their snack brands to be visible by their consumers everywhere they go such as in supermarkets, drug stores, gas stations and many more.