Answer:
Hi, you haven't provided the options to the question, so I will just give the answer in my own words and you can check with the options.
Answer is: The changes in Lea's thought processes and behavior caused by the above information is called LEARNING.
Explanation:
In marketing, learning refers to changes in a person's thought processes and behavior caused by information and experience. It is known as a psychological variable that can significantly affect the purchase decision process for consumers.
Purchasing decisions require customers to process information, an ability that varies by individual. The type of information an inexperienced buyer uses May differ from the type used by an experienced buyer who is familiar with the product and purchase situation.
Informations from salespeople, advertisement, websites, articles, friends,and relatives are all means through which consumers learn about a product.
Therefore, the changes in Lea's thought processes and behavior caused by the information from the article is called LEARNING.
