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Dmitry_Shevchenko [17]
4 years ago
12

__________ involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, and desirabl

e understanding of the firm's offerings relative to competitors' offerings.
Select one:
A. Processing
B. Positioning
C. Perceptualizing
D. Proportioning
E. Prospecting
Business
1 answer:
nata0808 [166]4 years ago
3 0

Answer: (B) Positioning

Explanation:

The positioning is the term which basically maintain and also established the main image of the product and brands in the market.

It basically helps in creating the distinct place in the consumer minds and it is one of the important element in the marketing strategy.

According to the given question, the positioning is one of the variable in the marketing that basically target the customers for understand the organization main objective about the product.    

 Therefore, Option (B) is correct answer.

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Which of the following measures how the level of well-being in a country has changed over time? a. level of nominal GDP per pers
Taya2010 [7]

Answer:

d. growth rate of real GDP per person.

Explanation:

The level of well being of a country can be found by considering the price-index, i.e The real GDP per person and not nominal GDP per person.

4 0
3 years ago
Regression analysis models helped Avon realize that employee benefits and the appointment fee that representatives pay for mater
12345 [234]

Answer:

False

Explanation:

Correlation tells you if there is association between two or more variables. Regression analysis model allow you to predict one variable from the other.

7 0
3 years ago
Johnson Superior Products Inc. produces hospital equipment and the setup requirements vary from product to product. Johnson prod
Oduvanchick [21]

Answer:

D) Johnson has failed to use the correct cost driver as the cost-allocation base for setup costs.

Explanation:

One of the main disadvantages of ABC costing method is that it is very hard and expensive to implement, and sometimes you cannot allocate all overhead costs to specific cost drivers. That is what happened here with Johnson's costing method, they combined two cost drivers and allocated resources using the number customer orders which is not a valid base, e.g. one single large order represents higher costs than 10 small orders.

ABC costing is not accepted by US GAAP due to its limitations or how hard it is to apply correctly, but it is a very useful information source for making decisions. The problem is, if gathering the information is worth the effort and extra cost of ABC?

8 0
4 years ago
Accrual basis accounting records ______. (Check all that apply.)
zhuklara [117]

Answer:

The following applies:

1. expenses when incurred to generate revenue.

2. expenses even when cash has not yet been paid

3. revenue even when cash has not been collected

4. revenue when earned

Explanation:

Accrual basis is an accounting concept that recognizes revenue when earned when if the collection of cash will be done later.

It also recognizes expenses when incurred even though the cash has not been spent.

Accrual basis matches a transaction with when it happened.

It is different from cash basis which recognizes revenues only when the cash is received and expenses only when the cash has been spent.

4 0
3 years ago
Tektron Industries has beginning and ending raw materials inventories of $32,000 and $40,000, respectively. Direct materials use
RUDIKE [14]

Answer:

D$138,000

Explanation:

We know that

Direct material used = Beginning balance of raw material inventory +  purchase made during the year - ending balance of raw material inventory

$130,000 = $32,000 + purchase made during the year - $40,000

$130,000 = -$8,000 + purchase made during the year

So, purchase would be

= $130,000 + $8,000

= $138,000

7 0
3 years ago
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