All categories

3 years ago

Which of the following is most consistent with a relationship marketing strategy?

Business

1 answer:

aleksklad [387]3 years ago

4 0

Answer:

Option C

Explanation:

Relationship marketing refers to the strategy aimed at encouraging customer satisfaction, communication, and tight-term commitment. It is built to create strong customer relationships by presenting them with content that is specifically relevant to their desires and needs, and by encouraging open lines of communication.

Relationship marketing involves building and preserving interaction with customers over period via online marketing or other techniques which improve their chances of coming back to your company in the future. In particular, regular customers are essential because they are major sources of new clients and reviews and are also inclined to make repeated purchases.

You might be interested in

Hill Corporation issued $2,100,000 of 8% bonds at 98 on January 2, 2019. Interest is paid semiannually on June 30 and December 3

Butoxors [25]

Answer:

Hill Corporation

Journal Entries

March 31, 2022:

Debit Bond Liability $2,247,000

Debit Interest Payable $42,000

Credit Cash $2,289,000

To record the recall of the bonds, including accrued interest.

Explanation:

a) Data and Calculations:

January 2, 2019: Face value of bonds issued = $2,100,000

Proceeds from the issue of the bonds at 98 = 2,058,000

Discount from the issue = $42,000

Semi-annual amortization under straight-line = $2,100 ($42,000/20)

Coupon interest rate = 8% with payment made semiannually

Annual interest payment = $168,000 ($2,100,000 * 8%)

Semiannual interest payment = $84,000 ($2,100,000 * 4%)

Bonds duration = 10 years

March 31, 2022 Recall price of 107 = $2,247,000

Accrued interest from January 1 to March 31 = $42,000

Total payment to bondholders = $2,289,000

5 0

2 years ago

Assuming that data mining techniques are to be used in the following cases, identify whether the task required is supervised or

Greeley [361]

Answer:

Supervised and Unsupervised Learning:

a. Unsupervised learning

b. Supervised learning

3. Supervised learning

4. Unsupervised learning

Explanation:

The key difference between supervised machine learning and unsupervised machine learning is that with supervised machine learning there is a training dataset (labeled data) on which the algorithm is trained to predict patterns. With unsupervised machine learning on the other hand, there is no training data. So, the algorithm discovers patterns on itself without reference to another labeled data or training dataset.

6 0

3 years ago

Using the data set below, what would be the forecast for period 5 using the exponential smoothing method? Assume the forecast fo

elena55 [62]

Answer:

The answer is C: 14300

Note: The actual answer is 14296, <em>and </em>the closest to that was option C.

Explanation:

Formula to calculate forecast using Exponential smoothing:

$F_{t} = F_{t-1} + \alpha ( A_{t-1} - F_{t-1} )$

Where,

$F_{t}$ = New Forecast
$F_{t-1}$ = Previous period's forecast.
$\alpha$ = Smoothing Constant
$A_{t-1}$ = Previous period's Actual Demand.

Calculating the forecast for period 5:

Data:

$F_{5} = ?$
$F_{t-1} = 14000$
$\alpha = 0.4$
$A_{t-1} = 14750$

Putting <em>values in the formula:</em>

$F_{5} =$ $14000 + 0.4(14750-14000)$

$F_{5} = 14000 + 0.4 (740)$

$F_{5} = 14000 + 296$

$F_{5} = 14296$

4 0

3 years ago

A maker of computers has decided to steeply discount all of its HyperDrive models and is considering licensing an overseas manuf

zhannawk [14.2K]

growth of manufacturing

6 0

3 years ago

Read 2 more answers

Sellers allow customers to use credit cards for all of the following reasons: (You may select more than one answer. Single click

Tasya [4]

Answer:

c. seller receives cash sooner than if credit is granted directly to the customers

d. may allow seller to increase sales volume

Explanation:

When a customer uses a credit card, the bank that issued the card pays the seller immediately, and later, the bank recovers the money plus interest from the customer.

So this method allows for a faster collection of cash (basically immediatly) than if the seller granted the credit directly to the customer.

Credit cards also allow seller to increase sales volume because many people lack the cash necessary to pay down the full value of the purchase.

7 0

3 years ago