Question

The National Pork Board developed "Pork. The Other White Meat" campaign. The campaign provided nutritional information and pork recipes in an attempt to encourage people to view pork as a tasty alternative to poultry and fishWhich of the following functions was the goal of this public relations campaign?A) influencing government regulations on porkB) gaining financial support for pork producersC) creating newsworthy information about porkD) maintaining relationships with pork producersE) rebuilding consumer interest in pork

Answer 1

Answer:

E) rebuilding consumer interest in pork

Explanation:

Going by the campaign theme "Pork. The Other White Meat", and looking at the strategy of the campaign which involves providing nutritional information and pork recipes, in order to encourage people to view pork as an alternative to poultry and fish, it is obvious that the function of rebuilding consumer interest in pork is the main goal of the public relations campaign that is championed by the National Pork Board.

Contrary to the general opinion and view held by people against pork, the board is trying to portray "pork" as a good meat and an alternative that people can purchase. The nutritional information and pork recipes that are provided would help in rebuilding the interest of consumers in going for pork as an alternative to poultry and fish.