It's been a while since I read it, but I think it's because he's strong, isn't trustworthy (although he makes people think he is), and in the last few chapters I think it's pretty obvious.
Answer:
Sonnet was written by Shakespeare.
Due to the job expecting you to already have run through the company's policies, it is helpful to be able to think of ways or wrong doings that you could win or beat in the opposing company's prices, manufacturing, etc.
