When developing the advertising program, specifying the advertising objectives helps advertisers with other choices in the process such as selecting media and evaluation.
A media planner determines the schedule of advertisements, including specific times and durations of advertisements.
Advertising program has its three main goals: to inform, to persuade, and to remember. Informative advertising increases awareness of brands, products, services, and ideas. You can announce new products and programs and educate people about the features and benefits of new and established products.
Advertising strategy consists of two key components for her: creating an advertising message and content and choosing an advertising medium.
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Answer:
$667,000
Explanation:
stockholders' equity December 31, 2016 = $540,000
plus net income = $60,000
minus cash dividends = ($18,000)
plus issuance of common stock = $70,000
plus sale of treasury stock = $15,000
stockholders' equity = $667,000
Stock dividends do not affect the value of stockholders' equity, that is why they are not included in this calculation.
Answer:
Supply and Demand
Explanation:
Although there are many factors which are given below:
1. Location of the real property
2. Supply and demand
3. The rate of interest
4. Population size
5. Market trends of property, etc
But the primary driver is supply and demand because if the demand of the property rise than the supply, the price of real property is rising whereas if the supply of the property is rise than the demand, the price of real property is declining
The central route to persuasion is to be persuaded by the content of the message as the peripheral route to persuasion is to agree on the message not based on the arguments but on the expertise of the speaker.For example, when a relationship expert speaks, you can decide to agree with him on the mere fact that he is a relationship expert but not on what he is saying because it may be correct or wrong.
The government wants to protect the consumer's interest, that is why they are regulating the monopoly. Monopolies have the power to set higher prices than the competitive market. They regulate monopolies to prevent excess prices, quality of service( to ensure the firm receives minimum standard of service), monopoly power,promote competition, and natural monopolies( we cannot encourage competition, and it is essential to regulate firm to prevent monopoly of power). <span />
