Question

The ABC Company sells plastic model cars in retail stores primarily to hobbyists. It has decided to modify the cars’ exterior packaging, giving the car a more sophisticated look that will appeal to more discerning buyers. The ABC company has changed its:
a)business model.

b)target market.

c) supply chain.

d) distribution method.

Answer 1

Answer:

The correct answer is letter "B": target market.

Explanation:

The target market represents the potential consumers of a good or service. If ABC company changes the packaging of its plastic model cars to attract more discerning buyers they are focusing on attending other consumer preferences not necessarily implying that the previous customers will decline to purchase the plastic model cars in the new presentation.