Question

When Penguin Catering Services first opened, the owner decided to target only events at resorts in its geographic region. Penguin Catering was using a(n) __________ targeting strategy.

Answer 1

Answer:

The answer is concentrated

Explanation:

Concentrated targeting strategy may also called niches targeting. This is a situation whereby an organization /firm directs all its energy or efforts on a single market part.

Penguin Catering Services used concentrated targeting marketing because it focus/limit its  target to only event at resorts in its geographical region.