Southwest Airlines offers vacation packages that include airfare, car rental, and lodging. Southwest is using a(n) <u>bundle </u>pricing strategy.
What is bundle pricing ?
A pricing strategy in which managers offer multiple products or services as a single package ("bundle") is called bundle pricing.
Motivation of bundle pricing:
Particularly useful if your customers' demand is highly variable but price discrimination is impractical.
When consumers' price sensitivity of demand varies widely and market conditions make price discrimination difficult
If customers have diverse tastes, it can increase the seller's profit.
It is a method of simulating perfect price discrimination when perfect price discrimination is not possible or when charging multiple prices for the same product is illegal.
Types:
Simple Bundling: When managers offer multiple products or services in a single package so that customers do not have the option of purchasing package components separately
Mixed Bundling: Allows customers to purchase package components as a whole or separately.
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Answer:
Status quo.
Explanation:
Status quo pricing strategy duplicates the value levels of its rivals or keeps up the present value levels of comparative items or services in the market. Status quo is characterized as the manner in which things seem to be, rather than the manner in which they could be.
Answer:
Inflation refers to the general rise in price levels of goods and services in an economy.
2014 Inflation;
= 4.7%
2015
= 4.39%
2016
= 3.48%
2017
= 5.39%
Answer:
After the war, Americans were ready to buy and wanted consumer goods like cars and appliances. Americans became accustomed to homes with electric lighting, phones, cars, vacations, and entertainment.
The lifestyles of Americans were significantly effected by the availability of labor saving products, luxury items and the emergence of mass advertising campaigns and consumerism.
Explanation:
