The scenario illustrated by the company is related to promotion in marketing mix.
<h3>What is promotion?</h3>
It should be noted that promotion is the marketing communication that's used to inform the audience about a good.
In this case, since the companies use online advertising campaigns and contests to help develop better goods, services, or ideas. This depicts promotion.
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Answer
The answer and procedures of the exercise are attached in the following archives.
Step-by-step explanation:
You will find the procedures, formulas or necessary explanations in the archive attached below. If you have any question ask and I will aclare your doubts kindly.
It is important to keep the questionnaire really short, probably just one good question or a checkbox list would suffice. Hand out the questionnaire once they buy or rent the cds/dvds at the counter. They shall answer it out while you process the receipt and give change. This should come around smoothly and won't be much of a hassle for the customer.
Answer:
1: Criticism
2: Parody
3: News Reporting
4: Research, Scholarship
5: Teaching
Explanation:
Fair use allows limited use of copyrighted material without permission from the copyright holder for purposes such as criticism, parody, news reporting, research and scholarship, and teaching. There are four factors to consider when determining whether your use is a fair one.
Answer: C) noncompensatory rule
Explanation:
The non-compensatory rule is used to describe a situation where a person does not believe that the good traits of a product in one area will compensate for perceived bad traits in another area.
For Elton, the good trait is well known brand names and the bad trait is brand names that are not well known. Even if for the brand that is not well known, the price is lower, the discount is higher or the store is well known, these still will not be enough to compensate for the bad trait of not being well known.
