Question

Dure Inc. is an athletic shoe-making company in the United States. It successfully sells the same range of shoes in all its international outlets and specifically targets young people. This is an example of _______.

Answer 1

Answer: Global segmentation

Explanation:

 The global segmentation is one of the type of process in which the consumers or users are get grouped on the basis of their similar needs and the requirements.

In the global segmentation process we categorized the or divide the various types of customers into the different types of groups according to their specific interest related to the products and the services in the market.

The following are some benefits of the global segmentation are as follows:

• Providing various types of market opportunities
• Better usage of the resources
• Profitability  

 Therefore, Global segmentation is the correct answer.