Campbell's soups maintain a low-level of advertising during the entire year, but it advertises heavily during the winter months

Question

3 years ago

6

Campbell's soups maintain a low-level of advertising during the entire year, but it advertises heavily during the winter months

when people are cold and looking for something to help warm them up. What kind of advertising strategy is Campbell's using

Business

1 answer:

melomori [17] · Answer 1 · 2022-06-11T09:52:44+03:00

Answer: Pulsing

Explanation:

Campbell's soup are making use of pulsing advertising strategy, where businesses which offer products affected by seasonal sales vary their advertising intensity: from low-level advertising at a low sale season to high level advertising at a season of expected higher sales.