Firms send information about their products or services directly to a set of targeted consumers as part of viral marketing. this process is called Direct marketing.
Direct marketing is a form of advertising dedicated to individuals or companies for the purpose of generating new business, promoting an organization or product, or selling. Direct mail, telemarketing, and email marketing are common types of direct marketing.
Direct marketing is a form of sales communication in which an organization engages directly with pre-selected customers and provides a direct response method. Among medical practitioners, it is also called direct response marketing. Advertisements, on the other hand, have mass message characteristics.
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Answer:
b. the seller has legal title to the goods until they are delivered.
Explanation:
When the goods are in the transit and are shipped FOB destination, the title of the goods would be with the seller. If the goods are delivered, then the legal title would be transferred from the seller to the buyer. Until the goods are in transit, the legal title is with the seller itself.
Both the parties are eligible for the legal title. It can be either a buyer or seller depending upon the situations
Hence, the correct option is b and the rest options are wrong
Answer:
Differentiation.
Explanation:
The concept of value for the customer corresponds to the expectation that the product will meet the needs, desires and features that he expects.
The customer's perception of the concept of value is affected in rational and irrational ways, such as brand image, product performance, high price, etc.
Therefore, when a company offers a product at a higher price, it is passing on to the consumer the higher production cost of an item, which has features that add greater value and functionality, such as differentiation, personalization or an unforgettable customer experience.
Differentiated products are those produced in a more heterogeneous way compared to standard products, therefore differentiated products have distinct characteristics that add greater value, such as new features, technology, design, durability, style, etc.
Answer:
The answer is C.
Explanation:
Reducing tax rate according to supply - side policy creates demand pull inflation.
Demand pull inflation is a situation whereby people have more buying power due to the availability of cash thereby leading to high demand and consequentially leading to an increase in the price of goods and services by suppliers.
That is the process where demand outplays supply due to the high purchasing power thereby causing price to increase which is the demand pull inflation effect.
Answer: A. Managers scan their firm's environment to reduce uncertainty.
Explanation: In the context of the external environment of a firm, managers scan their firm's environment to reduce uncertainty. In doing so, they stay up to date on important factors in their industry which helps to reduce uncertainty. Environmental scanning simply involves searching for cues, important happenings, events, issues etc. that might affect an organization either positively or negatively.
