Answer:
a.
Explanation:
Every customer matters, not only should a company focus on her seemingly high-value customers but also on their seemingly low-value customers.
Hence to ensure the retention of their customers and not lose them to competitors, the company should use the customers' data record to provide special retention offers for them to continue as customers.
Every dollar counts, and no customer can be said to remain forever or leave soon, therefore each of these customers should be treated equally to maximize profit for the company both now and in the long run.
Melissa must conduct<u> "causal research".</u>
Causal research falls under the class of conclusive research, as a result of its endeavor to uncover a circumstances and end results connection between two factors. Like descriptive research, this type of research endeavors to demonstrate a thought set forward by an individual or association. Be that as it may, it essentially varies on the two its techniques and its motivation. Where descriptive research is expansive in degree, endeavoring to more readily characterize any feeling, demeanor, or conduct held by a specific gathering.
C. 60
Explanation:
Producer's Surplus means the value producer derives from selling goods. For example, if producer is willing to sell the product for a price 8 but consumers are willing to pay a higher price, let's say 20, then producer achieves a surplus of 12 per unit. Let's calculate the producer's surplus -
As per question, Reservation Price (RP) =20, Price (P) =8, & Quantity (Q) =10
The formula for Producer Surplus (PS) is as follow:
PS = 1/2 (RP - P) x Q
= 1/2 (20-8) x 10 = 60
Answer:
a. Demand will increase.
b. Demand will increase.
c. Demand will increase.
d. Demand will decline.
e. Demand will increase.
Explanation:
a. If small automobiles become more fashionable, people will prefer them more. This will lead to an increase in demand for autos.
b. If there is an increase in the price of large automobiles and the price of the small automobiles remain the same, people will prefer the cheaper substitutes. This will cause the demand for small automobiles to increase.
c. Inferior goods have a negative income effect. SO, when income declines the demand for small autos will increase and vice versa.
d. If consumers expect the price of small autos to fall in the near future, they will hold their money to buy autos when their price fall. This will cause the current demand to fall.
e. When the price of gasoline drops it will become cheaper to use autos. This will lead to an increase in demand for autos.
For Polaroid, the addition of the 3D pen to the U.S. market would be viewed as a <u>market development</u> strategy on product-market matrix.
<h3>What is a product-market matrix?</h3>
This refers to a business map that helps the Product Managers to map the strategic market growth of their products. This Matrix was named after Igor Ansoff, who was a a mathematician and business manager who published an essay outlining the matrix in the Harvard Business Review in 1957.
The 4 strategies of Ansoff Matrix (product-market matrix) includes:
- market penetration
- market development
- product development
- diversification.
In conclusion, the addition of the 3D pen to the U.S. market would be viewed as a market development strategy on product-market matrix.
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