Question

Which of the following is the best explains audience fragmentation? Few groups actively looking into different news media outlets for updates about current events. New forms of media are designed to cater information based on individual preferences. Most major news outlets are using the same resources and information to share with different audiences. Audience fragmentation is synonymous with media homogenization.

Answer 1

The answer that best explains audience fragmentation is: few groups actively looking into different news media outlets for updates about current events.

Audience fragmentation is when the audience is divided into small groups due to a large variation of media outlets.