The answer is c i hop that hleps you
Answer:
Cannibalization would be minimized if editors introduced the second magazine as "serious and news only".
Explanation:
In the business sector, the term "cannibalization" is used to describe the situation in which two products that have the same type of consumers are launched on the market, so that one of the products increases its sales by "robbing" customers of the other product, consequently, its sales are reduced, which can lead to your company going bankrupt. In other words, cannibalization refers to the existence of two products that cannot live without harming the other.
An example of this can be seen in the question above, where People magazine wants to launch a second magazine, but to reduce the cannibalization that may exist between the two magazines (since they will compete for the same consumer), People magazine should launch the second magazine with the content opposite to the content of the first magazine.
American psychologist walter dill scott identify about advertising characteristics and their effects on people’s purchasing behaviors that a salesperson's characteristics significantly influence whether items sell.
One of the first psychologists to apply psychology to advertising, management and personnel selection was Scott. In 1903 Scott published two of his books namely: The Theory of Advertising and Psychology of Advertising.
The focal point of all this study was what is now known as industrial psychology. Later in the years, the field of organizational psychology developed as an experimental science.
Instead of developing a common theory of psychology, he focused on studying the application of psychology to business, particularly its relationship to advertising and management. He also recommended the use of illustrations in advertising. Illustrations should grab the reader's attention, be self-explanatory and relevant. This allows readers to read the ad description.
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