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tangare [24]
4 years ago
11

Olivia recently opened a salon. she strategically priced her salon's services slightly lower than that of other popular salons i

n the neighborhood. subsequently, she handed her customers flyer that listed the prices of various services that she offered in her salon. it also listed the prices charged by two other salons in the area for the same services. the given scenario exemplifies _________.
a. comparative advertising


b. pioneering advertising


c. institutional advertising


d. advocacy advertising
Business
1 answer:
just olya [345]4 years ago
3 0

Answer:

a) comparative advertising

Explanation:

The given scenario exemplifies Comparative Advertising. It is a marketing strategy in which a product or service of a particular company is presented as superior when compared to a competitor's in terms of price, quality, etc. It may involve printing a side-by-side comparison of the features of a company's products next to those of its competitor as here Olivia listed the prices of various services that she offered as well as the prices charged by two other salons in the area for the same services.

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Toward the end of the fiscal year, the owner of a small company came back from lunch concerned because he had learned that a bus
Natasha2012 [34]

Answer:

The Competitive-parity method

Explanation:

The competitive parity method refers to an advertisement expense budgeting method wherein, a firm budgets or plans it's own advertisement expenditure which is based upon the estimated advertisement expenditure of it's competitors.

Under the method, the budget allocated for advertisement by a firm is set at par with those of the competitors.

The drawback of such a method being it's assumption of all firms having same marketing objectives. Also herein, if the competitor commits a mistake w.r.t it's budget, consequently the same mistake shall accrue to the firm following it.

In the given case, the owner learnt of his competitor's advertisement budget being $150,000, post which he immediately set the budget of his own company as $150,000. The method of promotional budgeting conveyed here is, the competitive-parity method.

4 0
3 years ago
In its first year of operations, Woodmount Corporation reported pretax accounting income of $640 million for the current year. D
AVprozaik [17]

Answer:

At the end of the current year, the deferred tax liability related to the excess depreciation will be 144 million

Explanation:

In order to calculate At the end of the current year, the deferred tax liability related to the excess depreciation we would have to use the following formula:

Deferred tax liability = ($160 million * 25%) + ($160 million * 30%) + ($160 million * 35%)

Deferred tax liability =$40 million + $48 million + $56 million

 Deferred tax liability = $144 million

At the end of the current year, the deferred tax liability related to the excess depreciation will be 144 million

6 0
3 years ago
The impression those who search for you on the Internet will have once they review the items attached to your name creates your
Ganezh [65]
The impression those who search for u on the Internet will have once they review the items attached to your name creates your resume....
7 0
3 years ago
Read 2 more answers
Misleading cost numbers are larger when unit-level assignments and the alternative activity-cost-driver assignments are proporti
frez [133]

Answer:

The correct answer is False.

Explanation:

Misleading cost numbers are considered to be higher when their unit allocations and the alternative activity-cost-driver allocations are proportionally different from each other. This means that it corresponds to the contrary to what is detailed in the statement.

3 0
3 years ago
Consider the relative liquidity of the following assets:
motikmotik

Answer:

Liquidity of an asset refers to how easily convertible the asset is to cash or so called liquid money.

Most Liquid - A $5 bill

This is already cash so it is the most liquid there is.

Second-Most Liquid  - The funds in a money market account

Funds in a money market account are the second most liquid because most often they can simply be withdrawn from the fund. There might be limits on the number of withdrawals allowed though within a period.

Third-Most Liquid  -  A share in a publicly traded company

A share in a publicly trade company ranks here because to realize the cash, one would need to sell the share first.

Least Liquid - Your house

Your house will be the most difficult of these to liquidate as it will involve a much longer process to eventually get it sold and realize cash. The process will include but will not be limited to, advertising, hiring realtors, inspection etc.

7 0
4 years ago
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