The correct answer would be, Demographics.
Demographics include general audience characteristics such as age, gender, and education.
Explanation:
Demographics are basically the statistical data. This data relates to the population and some particular groups within it.
Demographics may include the following characteristics of the population:
- Age
- Gender
- Race
- Occupation
- Income
- Education
- Marital Status, etc.
Researches can be conducted by segregating populations on the basis of the demographics. For example, if a company require females with masters degree in business administration between the age of 25 to 30, then demographic data will be used to obtain such information.
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