The given statement belongs to "Uplift modelling" concept.
Explanation:
In analytical CRM Concept
Uplift modeling , customer segmentation and Website personalization are exist.
Uplift Modeling is an observational marketing method that forecasts the variance in the behaviour of consumers of a marketer's actions.
It splits the audience into groups that respond to the marketing camp against a control group based on the expected disparity.
Answer:
The correct answer is C
Explanation:
Perceived value, is the term of marketing, which is defined as the evaluation or determination of the customer merits of the service or the product and also the ability to fulfill the needs as well as expectations, specifically in comparison with the peers.
So, in this case, Nora who earlier purchased the other brand shoes and was not marginally satisfied. But this time Nora would likely to purchase the shoes of the brand and it is because it offers greater perceived value to the customer and also meet the expectations.
Answer:
B) Market maturity
Explanation:
Product life cycle is the different stages involving a product's introduction through to its period of decline. Just as living organisms have life cycles, so do products as well. A product's life cycle involves three major stages; Introduction or Early stage, Maturity stage and Declination stage. The introduction stage involves the period the product is just fresh from the factory with different series of modelling and has yet to be introduced to the target market. Introduction stage includes the period it is now introduced to the target market. Maturity stage involves the period the product has been introduced to the market. At this stage, it can draw either positive or negative responses. When it draws a positive response, it means the target market enjoy the product and tend to purchase more with sales skyrocketing. Declination stage involves the period the product attracts low sales.
Answer:
D
Explanation:
just did it and got it right
Wheres the answer choices.
