Disney does not target any one area, age group or population. They use what is called market segmentation. In fact, it is really geographic segmentation, demographic segmentation and psychographic segmentation to find their target market. The geographic segmentation refers to a region of the country or the world, market size, market density, or market climate. Disney places their theme parks in the most visited places - Japan, Europe, India and the US. The demographic segmentation refers to age, gender, income, family life cycle and ethnic background. They use this to help them decide where they should locate their Disney stores, what movies to show and even what show to make next. The psychographic segmentation is about personalities, lifestyles and geodemographics. This study helps them predict who is going to buy their products.
Disney also uses multi-segment targeting strategy. which is when a company uses 2 or more well-defined marketing segments. Disney interests everyone from the young to the old so they provide something for everyone. Using the idea of family they know they will need something that everyone likes to make it a "memory" as they advertise.
Having an understanding of these fundamentals will help you to determine the amount of genuine skill and effort it took to produce a particular piece of artwork. Not only this, but once you can obtain a knowledge of these basic fundementals, you will have to ability to delve into the deeper, symbolic, emotional implications of a piece of artwork.
