<span>Mobile marketing has many forms, one of which is reward-based. In this example, the promotion is that if the customer download the app, they receive an instant coupon. This is beneficial to the customer as they are likely in the store at the time, encourages them to make a purchase because they are receiving a deal. After the sale and the customer leaves the store, the app is still loaded on the customer's phone as a constant reminder of the brand.</span>
Shop-n-save is engaging in what we call diverting. This a run through in sales in which goods envisioned for a certain market are diverted or unfocussed to be traded in another, typically without the awareness and knowledge or authorization of the main vendor.
Answer:
c. the administrative principles approach.
Explanation:
The administrative principles approach serves as a guideline to understand the functions that a manager must carry out in order to successfully manage a business. They outlined a series of administrative functions:
- planning
- organizing
- directing
- coordinating
- controlling
Answer:
Total purchase= $55,420
Explanation:
Giving the following information:
Wallace Company provides the following data for next year: Month Budgeted Sales January $120,000 February 108,000. Inventory at the end of December is $29,600 and target ending inventory levels are 10% of next month's sales, stated at cost.
The gross profit rate is 35% of sales.
Cost of January= 120,000*0.65= 78,000
Purchase for Febraury= [(108000*0.65)*0.10]= 7,020
Beginning inventory= 29,600 (-)
Total purchase= $55,420
Answer:
Break even point in total units is 950 units
Explanation:
The break even point in total units is the composite break even point considering both the products. This will give us one overall break even point for the company. The break even point in units is the number of units that must be sold in order for the total revenue to be equal to total costs.
To calculate the over all break even in units, we need to divide the fixed costs by the weighted average contribution per unit.
Weighted average contribution per unit = weight of product A in sales mix * contribution of product A + weight of product B in sales mix * contribution of product B
Sales mix = 2 + 3 = 5
Blue = 2 / 5 = 0.4
Plaid = 3 / 5 = 0.6
Weighted average contribution per unit = 2/5 * (45 - 30) + 3/5 * (50 - 25)
Weighted average contribution per unit = $21 per unit
Break even point in units = 19950 / 21 = 950 units