International marketing research refers to the research that is conducted by a firm investigating a new market or a response of a certain market to a proposed new product. The idea is to gain information and understanding that whether a product will be successful in a market and that how to maximize the success rate of a product in a market. For this purpose, a research is conducted that addresses the design, collection, recording, analysis, interpretation, and then reporting of information to make a decision that what factors are important and whether this product will be successful or not. Also, it is usually a one-time process normally taken at the beginning of product planning.
